While I have family members and friends who enjoy whiskey and other liquors, I generally stick to wine. But, recently as I’ve been thinking a lot about food and drink, especially whiskey, Scotch, and bourbon.
In The Art of American Whiskey, Noah Rothbaum goes the history of whiskey in America. In between chapters, you’ll find cocktail recipes and label art from whiskey bottles.
I haven’t tried any of the cocktail recipes, but I think on my next trip out I’m stopping by the liquor store to make them!
My favorite part of the book was looking at the different styles of art among whiskey labels and how they differentiated themselves among each other, and within their own branding. It’s interesting to see how the label styles evolved over time and how some have changed very little. It was fun from a graphic design perspective to flip through.
I enjoyed reading each chapter, particularly the section on Bill and Margie Samuels as Rothbaum explains just how the packaging on Maker’s Mark came to be.
I was expecting more of a coffee table style book, so I was surprised at how small the hardback book was when it arrived. It’s the size of a trade paperback printed horizontally.
Overall I enjoyed the book and I have an even greater appreciation for whiskey. I think the size was a disappointment. This book seems like it should be more substantial in size. It’s not quite a coffee table book but it’s not quite a “fun fact” book either.
Still, I think it would be a fun gift to include with a bottle (of course) to your favorite whiskey drinker/aficionado.
Disclaimer: I received this book from Blogging for Books for this review. All opinions are my own.